B2B Sales Training That Transforms Pipeline Performance
Most sales training fades in 90 days. Ours embeds into your deals and your weekly cadence so the learning sticks and the metrics prove it.
The Training Gap That's Costing You Millions
The numbers don’t lie. 70% of B2B sales reps missed quota in 2024, and 82% of buyers say reps are unprepared for their conversations.
Meanwhile, 84% of sales training is forgotten within 90 days.
The old playbook: fly-in trainers, two-day workshops, post-training surveys, doesn’t work in modern complex B2B sales.
Your team needs more than motivation. They need methodology, reinforcement, and coaching that connects directly to the deals in their pipeline.
70%
of sales reps missed quota in 2024
EBSTA B2B Benchmark Report, 2024
82%
of B2B buyers say reps are unprepared
ValueCore Research
84%
of training forgotten in 3 months
Qwilr Sales Training Study, 2024
Sales Training That Actually Changes Behaviour
At SalesPerformance Group, we build sales performance systems that combine live training, deal-based coaching, and management alignment; so your team doesn’t just learn concepts, they apply them to real opportunities and see results in pipeline metrics.
Pre-Workshop Management Alignment
Before we run any B2B sales training workshop, we conduct executive interviews and data collection with your sales leaders.
This ensures we understand your market, your buyers, your deal complexities, and your competitive landscape.
We use this insight to create customised role-plays and scenarios specific to your industry, not generic case studies that don't reflect your reality.
Immersive Workshops
Start With Impact
2-day intensive workshops that introduce the SalesPerformance System™. Your team learns a unified methodology for complex B2B deals—from discovery to close. We spend the majority of workshop time on practice and skills reinforcement, not theory.
Results:
- Shared sales language across the organisation
- Clear qualification and value mapping frameworks
- Manager alignment on coaching responsibilities
- Skills practised until confident, not just understood
Continuous Reinforcement
Make It Stick
Virtual reinforcement clinics every 2 weeks for 3-6 months. We coach your reps on live opportunities, conduct deal review sessions, and deliver bite-sized micro-modules that address real-time challenges your team is facing.
Results:
- Increased revenue per sales professional
- Faster pipeline velocity and improved win rates
- Behavioural change that compounds over time
- Skills applied to actual pipeline, not just theory
Workflow Integration
Embed Into Daily Work
We don’t leave methodology in a binder. The SalesPerformance System™ includes practical tools, templates, and frameworks that integrate seamlessly into how your team already works—whether that’s in HubSpot, Salesforce, or other platforms you use daily.
Results:
- Real-time visibility into deal quality
- Methodology becomes habit, not exception
- Managers coach from data, not gut feel
- Consistent execution across the entire team
The Business Case for World-Class Sales Training
Investing in sales training isn’t a cost—it’s a revenue multiplier. Companies that prioritise sales training see measurable improvements in win rates, pipeline velocity, and team retention.
353%
Average ROI on sales training
Every $1 invested returns $4.53
Taskdrive Research, 2020
49%
Higher win rate on forecasted deals
Organisations with sales enablement strategy
iCumulus Sales Enablement Report
28%
Higher win rates with dynamic coaching
Companies with coaching programs vs. those without
ValueCore Research
7%
Greater annual revenue growth
Companies that provide quality coaching
ValueCore Research
The data is clear: companies that invest in sales training are 57% more effective than competitors, and high-growth companies are 2x more likely to provide customised training. But here's the catch—only 17% of companies report having an effective training program. That's your competitive advantage.
Why SalesPerformance Group Training Works
Enterprise Methodologies, Scalable Solutions
We bring proven frameworks—drawing from world-leading sales methodologies around questioning techniques, qualification rigour, insight-led selling, and value quantification—but translate them into practical, actionable systems designed for growing companies with 10-200 sales reps. You get ASX 200 rigour without the enterprise bloat.
Deal-Based Learning
Every reinforcement session focuses on real opportunities in your pipeline. We don't use generic case studies—we coach your reps on the accounts they're working right now, with the objections they're facing today.
Manager Enablement
Performance sticks when managers coach, not command. We train your front-line leaders to run deal reviews, ask coaching questions, and reinforce methodology in weekly 1:1s. You build internal capability, not external dependency.
Tech-Enabled Accountability
Deal dashboards show which opportunities have qualified champions, which have mapped value, which are stalled. Conversation intelligence tools (Gong, Chorus, etc.) surface coaching moments. Digital nudges prompt reps when critical steps are missing. Training becomes workflow, not an event.
Blended Delivery Model
Kickoff:
2-day immersive workshop (in-person or virtual)
Reinforcement:
6 x 90-minute virtual sessions (bi-weekly)
Coaching:
Ongoing consultant-led deal clinics + manager enablement
Embedding:
Workflow integration + digital reinforcement tools
Review:
Quarterly executive scorecard on pipeline impact
Built for Complex B2B Sales Environments
We work with growth firms across industries where sales cycles are long, buying committees are complex, and differentiation is hard.
SaaS & Technology
Rapid growth. Competitive landscapes. Multi-stakeholder buying committees. Our methodology helps SaaS teams operationalise frameworks that scale—aligning SDR, AE, and CS execution under one system.
Manufacturing
From distributor channels to enterprise accounts, manufacturing demands discipline and value-based differentiation. We embed consistent qualification, ROI mapping, and account mobilisation across every territory.
Financial Services
Complex solutions. High scrutiny. Long cycles. We help financial sales teams uncover real drivers, quantify value, and navigate decision dynamics confidently.
Healthcare
Analytical, cautious, consensus-driven buyers. Our methodology helps reps uncover clinical, operational, and financial value—and build multi-stakeholder alignment.
Business Services
Credibility opens doors, execution wins deals. The SalesPerformance System™ helps consultants move beyond relationships to measurable client impact.
Education & EdTech
Mission-driven organisations, complex stakeholder groups. We help identify pain, map funding logic, and align with institutional outcomes.
Choose Your Engagement
Kickstart Program
2-day workshop + 3 months reinforcement
Best for: Teams of 10-30 reps ready for methodology transformation
- 2-day SalesPerformance System™ workshop
- 6 virtual reinforcement sessions
- Manager coaching toolkit
- Workflow integration planning
- Quarterly performance review
Most Popular
Performance System
6-month comprehensive program
Best for: Organisations building sustained sales capability (30-100 reps)
- Everything in Kickstart
- Bi-weekly deal coaching clinics
- Monthly manager masterminds
- Full workflow integration
- Conversation intelligence setup
- Executive business reviews
Enterprise Partnership
12-month strategic engagement
Best for: Multi-team organisations scaling to 100+ reps
- Everything in Performance System
- Multi-cohort rollout strategy
- Custom playbook development
- Sales leadership coaching
- Technology enablement roadmap
- Dedicated success manager
But We've Tried Sales Training Before...
We've done sales training before and it didn't stick. What's different?
Most sales training fails because it’s disconnected from real work. We don’t teach theory in a vacuum—we coach on live deals, integrate into your workflow, and train managers to reinforce daily. The SalesPerformance System™ becomes how you work, not something extra you do.
Our team is already hitting quota. Why invest now?
Even high-performing teams have opportunity gaps. We typically find 20-30% pipeline waste in companies hitting targets—unqualified deals consuming rep time, value not quantified, champions not mobilised. Sales training isn’t about fixing what’s broken; it’s about systematising what’s working so you can scale it.
We're a technical product. Do generic sales frameworks apply?
Most sales training fails because it’s disconnected from real work. We don’t teach theory in a vacuum—we coach on live deals, integrate into your workflow, and train managers to reinforce daily. The SalesPerformance System™ becomes how you work, not something extra you do.
We're a technical product. Do generic sales frameworks apply?
Most sales training fails because it’s disconnected from real work. We don’t teach theory in a vacuum—we coach on live deals, integrate into your workflow, and train managers to reinforce daily. The SalesPerformance System™ becomes how you work, not something extra you do.
We're a technical product. Do generic sales frameworks apply?
Most sales training fails because it’s disconnected from real work. We don’t teach theory in a vacuum—we coach on live deals, integrate into your workflow, and train managers to reinforce daily. The SalesPerformance System™ becomes how you work, not something extra you do.
Ready to Build a SalesPerformance System™?
Stop wasting budget on sales training that doesn't stick. Let's have a 30-minute conversation about your team's performance gaps, pipeline challenges, and growth targets—and map out a customised approach.