Insights
Perspectives on fractional sales leadership, GTM strategy, and building revenue engines for growth-stage B2B companies.
Sales Performance: The Complete Guide for Growth-Stage B2B Companies
Why measuring it isn't enough, and what actually moves the needle. A practical guide for founders and CEOs of growth-stage B2B SaaS and AI companies on the leadership and architecture that actually improve sales performance.
Read moreThe State of Sales Performance in B2B SaaS: 2026 Research Synthesis
What the latest industry data reveals about B2B SaaS sales performance in 2026 — and why the answer isn't more training, but leadership. A synthesis of research from Ebsta, Pavilion, Benchmarkit, Bridge Group, Salesforce and more.
Read moreYou've Closed the Round. Now You Need a Revenue Engine.
The moment a Series A or B company closes its raise, the clock starts. Investors expect a scalable revenue model, not just a sales team. Fractional sales leadership is how the smartest founders build an enterprise-grade GTM engine, fast, without the risk of a full-time VP hire they're not yet structured to support.
Read moreWhy founder-led sales eventually breaks
Founder-led sales gets you to your first million in ARR. It will not get you to ten. Here is the moment it breaks — and what to build before it does.
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